Global leading manufacturer of children study table and chair

century ply to foray into home furniture, shipping

by:TBCZ     2020-04-05
Multi-century Plyboards (I)
The limited company that has just dismantled the cement and ferroalloy sector is undergoing two major diversify --
Build brand home furniture and rebuild
Enter the shipping business.
Multi-century Plyboards (I)
The limited company that has just dismantled the cement and ferroalloy sector is undergoing two major diversify --
Build brand home furniture and rebuild
Enter the shipping business.
\"We plan to get into the ready-made furniture business within a year.
The brand that is being developed now will be our own.
\"Shipping is another business we started two months ago and we have some big plans for it,\" Sajjan Bhajanka, general manager, told reporters . \".
For the ready-made furniture business, Century Ply plans to create a chain store nationwide under the franchise model, where franchisees will invest in opening their own stores.
Century will have the brand and will either make furniture according to the business model adopted by different regions or purchase furniture from other places.
According to Bhajanka, the Indian ready-made furniture market is worth Rs 5 K, organized players such as Godrej and Zuari, but mainly dominated by unorganized players for other serious
\"We will partially make our own furniture and the rest will be sourced from home and abroad,\" Bhajanka said . \".
Umbrella brand century furniture series brand has been developed and applied for registration, the brand will only appear when the product is listed after one year.
\"We will open a pilot exclusive showroom in Kolkata and measure the response of the stores we will launch nationwide,\" Bhajanka said . \".
Bhajanka and his team are currently busy doing their homework to understand the look of the store and to decide the country where the furniture is sourced.
Century has built its own brand through nationwide campaigns, television commercials and connections with Bollywood films.
Bhajanka now feels restricted to plywood, seriously undervaluing the potential of the brand;
Moving into the furniture industry and sharing a lot of synergies with plywoods will help unlock the potential of the brand.
\"We can do more with a century-old brand;
\"Getting into furniture is just the beginning,\" Bhajanka said . \".
About two months ago, Century had entered the shipping business through its subsidiaries, Aegis business Ltd. and Bhajanka, and three small single ships said they had handled about one.
5 tons of cargo between ports of Haldia, Vizag, Dhamra and Paradeep.
\"We are currently focusing on coastal goods and have obtained cargo handling business from SAIL and are now talking to Tata Steel,\" he said . \".
Century currently operates three vessels of varying sizes, with a lease period of between 10,000 tons and 50,000 tons.
It plans to purchase three larger vessels to meet the needs of southern and western ports.
Bhajanka did not disclose possible investments to create shipping logistics.
\"Opportunities are huge and limitless in the US investment and wealth-creating industry: What is between 10 million and Rs1 Rs500, 000 10 million,\" he said, adding 2011 of the investment plan-
Not sure yet.
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